A global FUND.
to help
close the gap

for women
ATHLETES

There is a global pay gap for women athletes and the Side of Equity™ Fund will create a tangible path for brands both big and small & fans of women’s sports everywhere to take action and level the playing field.

DID YOU KNOW ?

INITIATIVE #1 Womens World Cup 2023

Help us close the pay gap at this years World Cup. The Side of Equity™ initiative kicks off in June and ends when the whistle blows at the Finals on Aug 20th.

The prize money for the Women’s World Cup in 2023 is $330M less than the Mens in 2022. Although FIFA’s ambition is to have full parity between Mens and Women’s prize money for the 2026- 27 World Cup we say… Why wait ?

Support the Fund

Honoring the past

Women athletes have been fighting for equitable treatment and pay for decades. Inequalities in prize money go back all the way to the very first Women’s World Cup in 1991 where there was no prize money vs $3.5M awarded to the winner of the Men’s World Cup in 1990. It wasn’t until 2007 when the Women’s World Cup players received prize money from FIFA at $5.8M compared to the men’s 2006 prize money of $238M, resulting in just 2.46% of the men’s prize money from 2007.

"In the 1991 World Cup the World Champion USWNT received zero prize money and US Soccer paid us $10 a day per diem. I scored 10 goals winning the first ever FIFA Golden Boot in that World Cup and I literally went broke funding my own training, medical care, and attorneys to fight for equality in policy, opportunity, and medical care.The game has grown tremendously since then, and while the industry is still accountable for achieving equal standards, the Side of Equity Fund is a game changer in accelerating pay equity globally for female athletes.”

-Michelle Akers

USWNT Player 85-00'
World Cup Champion 91' 99'
FIFA Player of the Century

How iT
STARTED.

It started as a conversation between two Women founders Stef Strack the founder of the VOICEINSPORT Foundation and Jenny Nguyen who runs The Sports Bra, a women focused sports bar in Portland.

“I approached Jenny about adding a literal “side” of equity to her menu after an inspiring conversation together on the VOICEINSPORT Podcast and with out hesitation she said YES. We hope to inspire fans of women sports to take action and demonstrate the power of people coming together to support and advocate for eachother.” - Stef Strack


Patrons of the Sports Bra can order a “Side Of Equity” with the VOICEINSPORT Foundation from the menu. All the funds will go directly to the Side Of Equity™ Fund and to the players.

How iT
works.

The Side of Equity™ Grant Program is designed to support Women Athletes that are underpaid and who are striving to compete on the Global level without adequate funding from traditional sources (endorsements, National Governing Bodies, etc).

The first initiative that the Fund will focus on is the 2023 Women’s World Cup where there is a clear gap in Prize Money and low salaries for women athletes across many of the National Governing Bodies.

Launching in June the Side of Equity™ Fund will raise money for all the women playing at the WWC and honor the winners from the past 8 WWC’s.

Join Us.

DeAR FIFA

Check out the letter VOICEINSPORT FOUNDATION sent to FIFA - encouraging the organization to close the Prize Money pay gap!

SHOP

100% of the revenue generated from selling VOICEINSPORT Foundation products will be donated to the Side of Equity™ Fund.

FAQs